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Booth Rental - A Good Way to Cut Exhibit Costs

harvey — Thu, 22 Apr 2010 11:26:29 -0400

Anyone that has ever schlepped a Trade Show Display, to a show, paid for shipping, set up and all the other associated costs of owning your display, has wished that they had considered renting.

Instead of worrying about the airlines or trucking companies losing, damaging or delivering your display late, you could have just let the display rental company worry about it. With a rental, the worry is all on the company from which you rent.

Why You Should Rent Your Trade Show Exhibit

harvey — Thu, 15 Apr 2010 17:42:45 -0400

Trade Show exhibits are a major investment. When you first start out, in business, or if you already have an exhibit but it is in use at a conflicting show, you may want to consider renting an exhibit.

Rental is easier, to fit into your budget, and the turnaround time is much quicker than having new displays built.

When considering renting, your trade show display, you may want to consider some of the following:

Plan Your Trade Show For Success

harvey — Thu, 15 Apr 2010 11:30:20 -0400

In business, planning is the single most ignored area. Many people start a business, get funding, decide upon a product and decide to advertise at a Trade Show. They have the idea that, "If I just get the product 'out there', people will beat a path to my door"

WRONG!

Planning is the key to EVERY business. You plan how you will get funding, you plan which product will serve a need for a large segment of the target market, you plan your business location. Why would you think you do NOT have to plan a Trade Show display?

Trade Show Calendar Check List

harvey — Tue, 13 Apr 2010 17:21:10 -0400

Though it looks like many large corporations just have "the knack" for success, it is all in their planning.

Each trade show is a little different and involves in-depth research of your prospective target market and the varying ways of getting them to choose your booth (and product).

You must have a planning calendar, so that when show time comes, you can dedicate all of your attention to the visitors to your booth.

Step 1 - 1 Year before trade show: Develop Your Strategy.

Make Your Trade Show Booth Stand out!

harvey — Tue, 13 Apr 2010 17:16:57 -0400

Todays modern lifestyle, of plug and play, enables us to work, play and live wherever we want. This development has engendered a lifestyle where many people are full-time trade show booth managers.This has increased the competition, at these shows, exponentially.

More and more, of these booths, are devoted to high-tech products.

Reduce, Reuse, Recycle Your Graphics

harvey — Fri, 13 Jun 2008 16:13:43 -0400

When it's time to create new exhibit graphics, examine artwork and photography from current and previous marketing campaigns before you reinvent the wheel.

Granted, sometimes the resolution or quality of other existing images may not fit your large-format needs, but simply checking your existing files could save you oodles of time, money, and creative energy.

Go Out on the Town

harvey — Fri, 13 Jun 2008 16:12:04 -0400

It's happened to you. You get back from a show, and the only thing you know about the host city is that the Holiday Inn had a passable continental breakfast and the convention center was larger than you expected.

It's happened to your customers too. Kathy Hicks, trade show coordinator for Radiology Staffing Inc. has a remedy. Instead of meeting with important customers in a cookie-cutter meeting room at the convention center, arrange for a tour of the city.

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Don't Get Floored by Flooring

harvey — Fri, 13 Jun 2008 15:57:37 -0400

Problem: My company pays for carpet rental each time we exhibit. However, I recently saw a company that placed its exhibit directly on the concrete floor for a more industrial, unfinished look. Can we go au naturel at most shows, and what are some other ways I can cut costs on carpet rental?

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Sticky Business

harvey — Fri, 13 Jun 2008 15:54:54 -0400

Why pay vacuuming charges when a sticky solution can save money and effort?

Rather than cough up exorbitant fees or lug its own vacuum to clean its booth, Fortress Technologies cleans up with an adhesive roller. The compact and inexpensive device, normally meant to remove pet hair or lint, works just as well on debris littering exhibit tabletops and floors, especially in small booths.

Look for rollers with long handles to avoid hunching over as you clean.

Ten Quick Fixes

harvey — Fri, 13 Jun 2008 15:53:03 -0400

Has your exhibit been around the block a few times? Here are some quick and easy fixes to help make it look new again.

Brush on nail polish to hide scratches on hard materials.

Smooth bubbling or peeling laminate with a Chamois cloth.

Use caulk to fill in gouges on hard surfaces.

Apply automotive paint to disguise large chips or cracks on most hard surfaces.

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