Recent Entries
April, 2008
Layers Are In
April 2, 2008
Question: Our designers have asked me for a layered file of our product illustration. What is a layered file?
Answer: Digital product illustrations and other graphical elements are usually set up in layers. Designers want the original file so that they can make changes to one or more elements in the document without affecting the rest of it.
Proudly Present
April 2, 2008
Nervous about presenting in your exhibit? Worried that you'll make your audience as nervous as you are? Here are some simple rules of thumb that can help put you, and your audience, at ease.
- Avoid coffee and alcohol. Both affect your nervous system and can contribute to feelings of anxiety.
Don't Let Them Steal the Show
April 2, 2008
Unfortunately, theft and vandalism are not uncommon occurrences at trade shows. But there are security precautions you can take to reduce your risk, such as:
- Keep small, theft-prone products in locked showcases. Attach large and valuable items to immovable objects using security cable.
- Cover products before and after show hours. Use Velcro to secure the fabric over the products and keep them out of immediate eyesight.
Stop Glaring!
April 2, 2008Question: My company exhibits products with metallic finishes that glare under the booth lights. How can I reduce the glare and present our products in a better light?
Answer: Products with shiny surfaces often produce harsh reflections from light sources, reducing visibility and causing reflections. Reflected glare gives the appearance of hot spots on an object's surface. Veiling reflections can also obscure graphics or text.
10 Ways to Show Your Booth Staff You Value Them
April 2, 2008Your booth staff is arguably the most important factor in the success of your exhibit. But do they know it? And do you show it? Here are 10 ways to treat your booth staff like VIPs.
- VIP Check-In - Set up a special registration desk at the show hotel where arriving staffers can pick up their badges, show shirts, and last-minute information.
- Private Bus - Charter a bus to pick up staff at their hotel door and take them to and from the show each day.