Recent Entries
March, 2008
Cut Staffing Costs
March 21, 2008Cut Staffing Costs
While you certainly need effective staffers in your booth - after all, trade shows are all about face-to-face marketing - you can still cut personnel costs without drawing blood.
- Consider hiring local talent for basic booth tasks such as greeting, crowd-gathering, and basic pre-qualifying. You'll save money on staff travel and per-diem expenses, and will free staffers to focus on closing sales and meeting with hot prospects.
Better Behavior
March 21, 2008Better Behavior
Your booth staff will be more effective once they've conquered the basics. Here are some helpful reminders to share with your staff before the show.
Drayage/Material Handling
March 19, 2008Defining Drayage
Q) What is material handling, and who is responsible for this function?
A) In the trade show industry, material handling - also known as drayage - is the movement of your exhibit materials to and from your exhibit space. The term refers to a wide range of handling services, including the unloading of your freight from the delivery truck; the removal of empty crates, pallets, and cartons after the show; and the out-bound loading of your truck.
A Tip on Tipping
March 18, 2008A Tip on Tipping
While it is human nature to want to reward a job well done, tipping is not allowed under union guidelines.
If laborers accept monetary tips, they may be subject to suspension if their supervisor finds out.
The best reward for laborers - one that doesn't jeopardize their jobs - is to pass along a verbal or written compliment regarding their work to show management, the service provider, or the installation-and-dismantle house.