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Go Out on the Town
June 13, 2008
It's happened to you. You get back from a show, and the only thing you know about the host city is that the Holiday Inn had a passable continental breakfast and the convention center was larger than you expected.
It's happened to your customers too. Kathy Hicks, trade show coordinator for Radiology Staffing Inc. has a remedy. Instead of meeting with important customers in a cookie-cutter meeting room at the convention center, arrange for a tour of the city.
Everybody wins: You'll have valuable one-on-one time between stops at local attractions, and you and your customers will go home feeling like you've actually been somewhere.
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